/ about the project

Event production and creative direction for Reset & Recharge, a wellness experience bringing together Sundai Olive Pilates, The Forum Athletic Club, and Rivian through movement, mindfulness, and connection.

My role spans event production, creative direction, and directing the campaign teaser. Featuring Pilates instructor Simone Sharice and strength coach Glenn Byrd, the teaser introduces the experience, with cinematography and editing by Brandon Lafontant.

Below, selected social videos and marketing imagery from the 2025 edition sit alongside event photography documenting the experience.